The editor of Creativity is transferring her domain off of GoDaddy. Their ads worked to reel her, and millions, in because the name stood out and when you get a domain that's what you go by. Especially if you're new.
But she claims the inanity of the ads has now forced her to move. And she wonders if, now that it is a major player, is it time to shift the brand positioning and how you market it? I think she has a point - the Internet and website makers is changing. Everyone is hopping online. My sister has a blog. My mom emails.
Maybe it's time to change, GoDaddy?
http://adage.com/columns/article?article_id=134611
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