Emotional point of sale

http://adage.com/brightcove/lineup.php?lineup=1182767334&title=17253301001


So according to this Martin Lindstrom report on Ad Age, when emotions enter the mind , consumers do not think rationally. Granted this is examined time and time again in economics, psych and anthro but here's what I take from this.

Place provocative images in the aisles. A picture of an every-baby. Images of a family enjoying a meal. Take the vivid images in the commercials on TV and put them in a more point of sale medium.